Formulate new marketing campaigns and pilots to promote new launches to players, working with cross team resources.
Implemented audience segmentation strategies which helped to improve engagement rate.
Stay abreast of the latest email marketing best practices, strategies, industry standards and implement best practices to improvise campaign open rates.
Contribute to the channel wise strategy and the hands on execution of campaigns while closely tracking and analyzing customer engagement activities.
Generate daily, weekly, monthly, and quarterly performance reports, including the ability to recognize and troubleshoot data anomalies.
Analyze campaign results including the audience, offers, creative, deliverability, open rates, click through rates and conversion.
Manage the email marketing strategy that includes planning, email creative & content, audience segmentation, testing, deployment, delivery and reporting of metrics.
Learn new and keep abreast of existing technologies and apply to a variety of projects as required.
To ensure appropriate quality standards are applied to all design and development work.
To apply relevant design, coding and documentation standards as required.
Take responsibility for technical documentation, ensuring that all work carried out is tested, well documented, and accessible to all parties.
Be responsible for work quality and process as well as that of the wider team, ensuring it meets the technical standards.
Monitor work against the production schedule and produce progress updates, resolve issues or technical difficulties on a regular basis.
Advise Development Manager to aid planning of resources and timescales in relation to project deliverables.
Help analyse and solve technical issues impacting web infrastructure.
#DIGITAL WORKS SOFTWARE#
Contribute to software development design discussions for new features and new product development.
#DIGITAL WORKS CODE#
Code with future proofing and re-usability of code in mind and to be aware of the effects of certain coding practices.
Take responsibility for comprehensive unit and functional test coverage to ensure code quality.
Liaise with senior technical staff to explore and suggest strategic technical solutions.
Work closely with the Development Manager and play a leading role in the development team to implement technical solutions meeting business requirements.